About Us 2018-09-26T20:26:17+00:00


Women with a Vision

AYS was founded in 1996 by the mother and daughter team Judi and Penny Lerner.  Judi, an avid tennis fan and Penny, a fervent foodie recognized an opportunity that combined their passions and filled a void in the sports marketing industry. Together, they harnessed their areas of expertise and created a marquee food and tennis event called Taste of Tennis. This one of a kind event  featured cuisine prepared by top chefs and appearances by pro tennis players. The highlight of the event, a cooking demonstration that paired tennis legend Andre Agassi and renowned Chef Emeril Lagasse. This unique platform, conceived well before the days of the Food Network and the Celebrity Chef craze, laid the foundation for AYS. As the Taste of Tennis gained notoriety, corporate clients, agents, and athletes began to lean on AYS for more than just unique tennis-themed experiences.

Today, AYS creates events and influencer marketing campaigns for a variety of clients including Lotte Hotel & Resorts, Citibank, Tourism Authority of Thailand, Langham Hotels & Resorts, City of Indian Wells and many others that feature a diverse group of world class athletes, chefs and other influencers. With AYS, partnerships with influential celebrities like Serena & Venus Williams, Rafael Nadal, Allen Iverson, Marcus Samuelsson, and Masaharu Morimoto are just a phone call away.

Having worked closely with the biggest names in the sports, culinary and entertainment world, AYS also provides an array of event management and concierge style services for celebrities. We understand the unique needs and work with celebrities, their agents and their business managers to ensure a first class experience.  


AYS’s team of innovative professionals boast decades of experience and have relationships with leading agents, influencers, corporations and tastemakers.

Judi Lerner

Co-founder / President

Providing exceptional, personalized service for world-class athletes and agents.

About Judi

Penny Lerner

Co-founder / CEO

Generating new business, maintaining close client relationships and managing day-to-day affairs.

About Penny

Brian Hester

Executive Vice President, Sales

Designing customized sponsorship platforms that are on-brand and address your core marketing objectives.

About Brian

LisaMarie Vargas

Coordinator, Events & Partnerships

Forging meaningful partnerships between leading chefs and brands.

About LisaMarie

Grace Dollarton

Executive Vice President, Sales

Creating and capturing exciting content to promote your brand.

About Grace


AYS is passionate about providing personalized service and delivering tangible results for our clients. If your seeking to align your brand with a top influencer, create a marquee event or experience, or are in need of expert travel consultation, AYS will provide a solution that meets your needs and budget. Contact us today and let us take your brand to new heights.

Event Planners


Personal service, unforgettable experiences, and successful partnerships.

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