Taste of Tennis is one of the premier lifestyle events in professional tennis, bringing together world-class athletes, celebrity chefs, sponsors, media, and fans through a unique blend of sport, food, and entertainment. 

Across events in major tennis markets, Taste of Tennis serves as a platform for sponsor activations, athlete engagement, and experiential marketing opportunities. 

TASTE OF TENNIS

  • With multiple sponsors, athletes, media partners, and live experiences occurring simultaneously, the event required a strategic content and activation partner capable of capturing every aspect of the experience while maximizing sponsor visibility and audience engagement. 

    The goal was not only to create memorable in-person experiences but also to generate content that would continue delivering value long after the event concluded. 

  • AYS developed a comprehensive event marketing and content strategy centered around real-time storytelling, sponsor integration, and high-quality content production. 

    Our team worked closely with sponsors and event stakeholders to ensure every activation, athlete appearance, and guest experience was documented and amplified across digital channels. 

  • Experiential Marketing 

    • Managed sponsor activations throughout the event 

    • Coordinated branded experiences for attendees 

    • Supported partner engagement opportunities 

      Content Creation 

    • Captured professional photo and video content 

    • Produced social-first assets for multiple stakeholders 

    • Created recap content for post-event marketing 

      Live Social Media Coverage 

    • Provided real-time event updates 

    • Highlighted athlete appearances and sponsor moments 

    • Extended event reach beyond attendees through social platforms 

      Brand Partnership Support 

      Worked directly with sponsors including: 

    • Segafredo Coffee 

    • Clos du Bois 

    • Dobel Tequila 

    • Additional event partners and stakeholders 

      Athlete & Influencer Content 

    • Captured athlete interactions and appearances 

    • Created content opportunities between brands and athletes 

    • Supported media and promotional initiatives 

  • Taste of Tennis events generated significant exposure for participating brands while creating a large volume of high-quality content for future marketing efforts. 

    • Experiential Marketing 

    • Event Production Support 

    • Sponsor Activation Management 

    • Photography 

    • Videography 

    • Social Media Coverage 

    • Content Production 

    • Brand Partnership Support